Direct proportion is used when both quantities increase or decrease together at the same rate. If 4 pencils cost £2.40, one pencil costs £0.60, so 10 pencils cost £6.
Inverse proportion is used when one quantity increases while the other decreases because the total stays the same. If 4 workers take 6 hours, the job is 24 worker-hours.
Before calculating, decide whether the situation is direct or inverse. Shopping, recipes and same-speed travel are usually direct; workers, machines, taps and sharing a fixed bill are usually inverse.